PARACHUTE ADVANSED BODY LOTION AD CAST

It is a reflection of society because society is changing and women are going out and working and doing incredible things. The campaign, conceptualised by McCann, is one in the slew of a number of brands raising issues concerning women in their ad communication. Through the subtle sarcasm, the campaign communicates that the judgement of society should never stop women from being their real selves. As a believer brand we are celebrating this new narrative and we are certain this will bring the brand closer to our consumers. Given the daily chaotic lifestyle, the housewife tends to neglect her body skin care needs, with all her attention dedicated towards her family. The campaign then portrays different scenes, wherein women face scrutiny for their choice of clothes and how they choose to carry themselves. The ad film starts with people along the street ogling at a girl wearing a short skirt, to another girl wearing a sleeveless tee-shirt.

Brands today are trying to have a larger conversation that connects with people — it could either be a reflection of what society is like Parachute or create a new world in which you invite people like Dove which could change the way people think. Is this the new trend? If it were for the rural markets they would probably still talk about how good coconut is for the hair and things like that, you know focusing on external beauty. They are increasingly becoming comfortable and confident with their new-found identities and newer roles. So in the communication too, people are trying to showcase that it is no more how it used to be and that things are changing. The campaign then portrays different scenes, wherein women face scrutiny for their choice of clothes and how they choose to carry themselves.

Parachute Advansed Body Lotion shows the way to rekindle romance

They are increasingly becoming comfortable and confident with their new-found identities and newer roles.

The treatment that directors Subir and Namita brought to the initial script made a real difference to the idea, making it a lot sharper and interesting creatively, and liberating the story into beautiful short cinematic moments strung together over a conversation with a close friend.

But there is also a little bit of sensationalisation that is happening here. Media also many a time impacts the way people think. Parachute Advansed Body Lotion asks women to be confident in their own skin The campaign, conceptualised by McCann, is one in the slew of a number of brands raising issues concerning women in their ad communication Roshni Nair Mumbai December 21, Click on the Image to watch the TVC.

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I see this as something that shows solidarity towards a progressive outlook. Brands today are trying to have a larger conversation that connects with people — it could either be a reflection of what society is like Parachute or create a new world in which you invite people like Dove which could change the way people think.

Parachute Advansed Body Lotion shows the way to rekindle romance

Speaking about Parachute’s ad Eriyat said, “This clearly is an urban-focused communication. Suresh Eriyat, Founder and Creative Director, Eeksaurus thinks that these are reflections of changing times but some of it may also be to grab some eyeballs.

Women have been spoken to forever but now there is awareness on how to speak to women. They are confidently wearing what they please.

Given the daily chaotic lifestyle, the housewife tends to neglect her body skin care needs, with all her attention dedicated towards her family. The campaign, conceptualised by McCann, urges women to take no notice of the restrictions that the society places on them and bpdy pride in who they are.

Be it kotion much talked about Share the load campaign by Ariel or the bold and refreshing ad communication from brands like Biba and Anouk, issues advannsed gender stereotyping, workplace discrimination and even dowry have been central themes in many of bod films.

The TVC, conceptualised by McCann Erickson Mumbai, showcases a housewife expressing her surprise and excitement to her friend about her husband finding ways to touch her time and again, bringing the flames of romance back in their lives.

This is a more city-based film and today people look to associate with brands that are more open and progressive in their outlook. When we met with women across big and small towns, we realised that women have changed, society has not. So if we do progressive work, hopefully it will reflect on society.

Parachute Advansed Body Lotion asks women to be confident in their own skin

Afvansed campaign, conceptualised by McCann, is one in the slew of a number of brands raising issues concerning women in their ad communication. Nisha Singhania, Co-founder and Director, Infectious, hopes not. From wearing backless clothes, to revealing dresses, to tops that attract attention, the judgement keeps pouring in.

With winter around the corner, we are using this opportunity to urge homemakers across all metros and mini-metros in India to try the transformational effects of Parachute Advansed Body lotion. The revelation was that women are making changes despite odds and social hypocrisy. Going against the convention will always create discussion and so in a way brands advaned also using this approach.

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If it were for the rural markets they would probably still talk about caat good coconut is for the hair and things like that, you know focusing on external beauty. The campaign then portrays different scenes, wherein women face scrutiny for their choice of clothes and how cqst choose to carry themselves.

We are seeing that in India too now and people are realising that. At the heart of the change are its women.

Parachute Advansed Body Lotion asks women to be confident in their own skin

Is this the new trend? Through the subtle sarcasm, boey campaign communicates that the judgement of society should never stop women from being their real selves. The idea of re-igniting romance in relationships was the starting point, but the real challenge was to make this transformation of skin very desirable.

Within five-six years of marriage, familiarity and presence of children takes a toll on advansd intimacy between a couple. The campaign educates that Parachute Advansed Body Lotion, rich with the goodness of coconut milk and per cent natural moisturiser has been formulated to uniquely nourish the skin from within, in just seven days.

Now, when the ad slots are bigger than the programming bit, you have to work at making the message relevant to the target audience you are advansfd to.

It is a reflection of society because society is changing and women are going out and working and doing incredible things. So in the communication too, people are trying to showcase that it is no more how it used to be and that things are changing.

As a believer brand we are celebrating this new narrative pafachute we are certain this will bring the brand closer to our consumers. Entering this milieu, armed with their own pagachute on one such women-oriented issue, is Parachute. The ad film starts with people along the street ogling at a girl wearing a short skirt, to another girl wearing a sleeveless tee-shirt. A lot of brands in the recent past have tried to raise issues concerning women in their ad communication.

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