The statistics are indeed startling; with Mobilink still leading the market and Ufone ranked as third among the telecom service providers. The Ad of Shaan is an overrated ad, made by some Indian Ad agency with indian artists full of over acting and cheap emotionalism looking totally artificial. Tyrone Jul 31, A product that is poorly positioned or inadequately distributed in comparison to its competitors, may not make it to the top even though, the advertising itself is well-conceived and professionally executed e. NeckbeardInTheBasement Jul 30, This phenomenon always seemed to surprise me…..
Local ads that are better than the Shan Ramazan ad Updated Jul 30, I used Warid for 4years and nt even single time my call has been dropped or bounce back. Ufone advertisements have a lot of viewership without a doubt. I respect you thoughts but this ad has total different genre and look at the success that so many articles ha written on it: So much religion, that it could never be optional, but rather was mandatory. No vain attempt at showing aspirations, just a simple, strong and effective concept.
Ufone advertisements have a lot of viewership without a doubt. Mobilink does not spend much on advertisements, but has a large customer base because it reaches out to almost every town of Pakistan. Am switching my iPhone sim from Mobilink to Ufone because browsing speed and Internet accessibility on my iPhone sucks royally when i use my Mobilink sim… However, Im making this switch based on feedback from friends who also use the iPhone and also made this same switch and experienced a noticable improvement… not switching because of an advertisement, but I suppose it I did see such an promising the best possible speed and possibility of being able to use my Skype and FaceTime apps on my iPhone without looking for wifi I would maybe have tried it without friends’ recommendations.
The concept was brilliant, background score is heart touching, production was amazing, all in all a 9. It is one of the first where a telco brand in Pakistan used humour to communicate their message.
What a joke they are showing. Ufone is like an ‘attention seeker kid’ competing against the ‘big bad boy’ and ‘Mr Caring’. Their popularity is such that everyone has already seen the electronic advertisement for the same ad. Ironically, I am a Ufone subscriber too, but the advertisements never drove me to choose the network.
Here however are five ads that have stayed lodged in my memory and can still bring a smile to my face. But will it enter the annals of Pakistani ad history and be remembered even six months, let alone years from now? Worst ad i have ever seen. I used Warid for 4years and nt even single time my call has been dropped or bounce back.
The brand benefits are clearly demonstrated, we can all relate to the fact that toddlers are prone to putting things in their mouths and generally raising hell.
Ufone, ‘Teri mehrbani’! | Pakistan Today
People are still trying to find out the Sooper formula for success, which turned an under achieving brand into a case study for how meyerbani dominate the market. My grandmother does not remember her date of birth, but jeherbani proudly recalls a famous Ufone commercial.
Ufone advertisements have been the talk of the town for more than two years now. So much religion, that it could never be optional, but rather was mandatory.
To be sure, for most people it was emotional and brought a flood of feelings. Ashhad Jul 30, Ufone has stuck with the humor platform for some years now, however on most occasions their message got drowned out by the punch line.
Even if a connection is charging less for a call, it will somehow manage to suck the blood of its customers through the Value Added Services or an asterisk at the top of every call rate, which would require reading glasses to notice.
I am just a loyal customer: You are right, but specifically in Ufone’s case, the advertisements have a lot of brand recall which other networks do not enjoy as much as Ufone does.
Ufone, ‘Teri mehrbani’!
Imran why do not you come back. Tyrone Jul 31, Savera Nadeem fits in the role perfectly and adds her own charm. Rashid Nazir Aug 01, They are also one of the very few Pakistani advertisements whose print advert does not need an explanation; just a screenshot of the electronic advertisement actually speaks a thousand words for the print ad. Win lots of coupons just by completing simple offers. The ad in question lost its aroma owing to a comical character.
Castt me, there is no special difference between charging Rs3 per minute or Rs1. I am still confused was it related to Masala or how to use Skype. Arisha G Jul 30, Similarly, advertising is used to persuade and drive consumer behaviour with respect to a commercial offering i. Good fast of work Maheen. Hilarious collection of ads. The Shan commercial brought with it a well spring of positive emotions but some marketers and people were despondent that such an ad was once again done from meherbanu the border.
This ad might seem very ordinary when you watch it in There might be bit of over acting, however it is one of the best adds that we have seen in quite a while.
A very comprehensive analysis, I totally agree that consumers cannot be persuaded through just a humourous ad…. Ufone — Teri Meherbaani Ufone has stuck with the humor platform for some years now, however on most occasions their message got drowned out meuerbani the punch line.
The writer is Sub-Editor, Profit.
Looking for free mobile recharge load? I admired the ad for its concept and the fact that it was made by a company that has been tagged as conservative and traditional. I’m a Ufone subscriber but had never really looked at things this way. Similar to the over emotional black mailing which is the signature of any indian drama or film. Zong and their simplistic TVC’s, which has earned them a position above ufone in the leadership position even though they have entered later than Ufone.
I have no qualms about saying that Ufone could run this commercial again today and not get any complaints.